Business Profile: East Coast Sports

by | Feb 19, 2021 | Business, Online Exclusives, Partners, Shopping, Surf City

What’s the best way to have fun at the beach? Let the locals show you how to do it.

The Medlin family, which has been living on Topsail Island for four generations, loves helping people make the most of their time on the island. Their store, East Coast Sports, is the place to get what you need for great outdoor experiences and building memories.

“The beach is our life, and we love the natural environment of the island,” says Chris Medlin, who manages the family-owned business with his wife, Chaundel.

“We are eager to share our knowledge of the island and fishing tips so that our customers can have the absolute best time possible. We are passionate about helping others enjoy themselves and live their best lives … island style.”

East Coast Sports is a one-stop shop for a day of outdoor fun, specializing in fishing gear, sporting goods and outdoor gear as well as high-quality brands of clothing, shoes and accessories for the entire family.

They carry brands such as Costa, Columbia, Salt Life, Local Boy, Hey Dudes, Penn, Shimano, Yeti and more, and they offer such things as beach games, volleyball nets, beach equipment, bodyboards, floats, life jackets, boat equipment and gifts. They can also help with fishing advice and charter information.

Chris and Chaundel Medlin East Coast Sports Surf City NC
Their mission is to provide an enjoyable shopping experience with helpful assistance.

“Our family-friendly environment and large variety of outdoor retail selections allow everyone to find what they are looking for,” Chris says. “Our staff is always eager to assist and make our customers feel welcomed.”

No matter who helps you in the store, rest assured it will be someone who loves fishing and outdoor activities and is excited to tell you what they know.

Stop by East Coast Sports, and they will get you hooked up. Most of the year their hours are 7 am to 9 pm Sunday through Thursday and 7 am to 10 pm on Fridays and Saturdays; hours may change in fall and winter.

East Coast Sports
409 Roland Avenue, Surf City
(910) 328-1887

About the author

Molly Harrison

Molly Harrison

I’m a native North Carolinian who has been pulled toward the water ever since I left my hometown of Burlington at age 18. I graduated from East Carolina University, moved directly to Nags Head and have never considered leaving. I’ve been working as a writer and an editor for the last 25 years, and I’ve worked with North Brunswick Magazine and South Brunswick Magazine since their beginnings. Though I don’t live in Brunswick County, I feel like I really know it editing these publications for the last 10 years. When I’m not working, I am practicing or teaching yoga or doing something outside — running half-marathons, swimming in the ocean, paddleboarding on the sound, gardening with my husband or trying to keep up with my two kids.